Editing Apocalypse (section)

==How Did This Happen?==
One day, the [[Games Workshop]] CEO cast his eyes downward from his [[Emperor|golden throne]] in Lenton, noticing with dismay that people still had money to buy things other than tiny plastic figures. An emergency staff meeting was called to rectify the situation.

"How did this happen?" shrieked one board member.

"When did they slip through our fingers?" gnashed another.

"SILENCE!" bellowed the hallowed CEO. "JUST MAKE IT BIGGER."

The designers looked at one another uncomfortably.
Finally, the lead designer hesitantly stepped forward and asked, "Sir, we should make what, exactly, bigger?"

"EVERYTHING! RESIN MODELS! SIX BY EIGHT TABLE! FIVE THOUSAND POINTS STANDARD!" boomed the CEO.

"But won't that be impossible to balance? The game was never designed to accommodate such large forces..." said the designer, with a look of utter horror.

"We'll just release new books that add special rules if you own enough models!" the first board member tittered, as the full extent of the CEO's glorious plan dawned on him. "And then we'll add expensive units from the fluff that are even more overpowered!" cackled the second, as he too realized the genius of Games Workshop's fearless leader.

"A Reaver Titan will cost eight hundred pounds!" howled a third triumphantly.

"I don't think that's even remotely close to the actual value..." began a [[Forge World]] modeler, before the frenzied CEO tore his throat out.

And so it was that amid much feasting and sacrifices to their [[Chaos Gods|dark gods]], [[Games Workshop]] laid the foundations for what would become Apocalypse.

===No but really...===
Alright alright. Apocalypse is basically the result of people already owning a metric fuck ton of models and who started thinking that maybe there was more in life than that. You can only play with one army at a time really, so what's the point? Well NO MORE. Now you can play with as many minis as you can fit on the table and the other three tables you set up next to it. Winning largely revolves around spending the most on bullshit broken stuff. Your opponents have too many vehicles? Go buy yourself shit with destroyer weapons on it. They bring a titan? You go buy a Manta. So yeah. This is what happens when you have too much money and have nothing in your life except 40k. Fuck, at least Magic players go meet new people.