Editing Games Workshop (section)

===Ringhammer===
Games Workshop had begun to suffer financial troubles in the late 90's with competition from the surging (and independent) Dungeons & Dragons 3rd Edition, [[Magic: The Gathering]], and [[Pokemon]] (no seriously, Pokemon was THAT fucking big back then).

The answer? Huge cash cow intellectual property. Priestley suggested to Kirby they cash in on the upcoming Lord of the Rings movies with the Lord Of The Rings Strategy Battle Game. Kirby was unable to see Priestley's ulterior motives through the dollar signs in his eyes and approved the project at once, so that particular series moved away from large and complex kits back to the roots of single characters and groups of soldiers.

[[Alessio Cavatore]], a major developer of Mordheim and supplement materials, was also put on the project and it was applauded by the gaming community. Games Workshop blew through the movie material and even began making miniatures based on things from Tolkien's works that weren't in the movie such as Tom Bombadil and Goldberry. Not only that, but they also expanded armies that were barely even mentioned in the books or seen in the movies (the Easterlings in particular) and then bragged about it in White Dwarf.

The miniatures were required to be produced in 25mm scale by contract, rather than the 28mm heroic scale used by Warhammer. Its been theorized by fans this was to keep the Tolkien miniatures out of Warhammer and keep their IP from becoming an expansion to GW's existing IP.