Editing Games Workshop (section)

===Short Term Gain, Long Term Pain===
The issue is that as hype from the movies diminished, so did sales. Kirby by this point had expanded sales and marketing into autonomy, and when the interest in the game died down (something creative teams said would happen but marketing had shrugged off) the result was marketing attempting to drive up profits with unpopular schemes, the first among these being a major change the range of paints sold.
[[File:Citadel Paint Pots.jpg|thumb|right|300px|As time drug on, pots had less paint and worse seals.]]
The "problem" with the older flip-top paint pot designs that had been sold up until this point was that they actually kept [[paint]] usable for a long time. While the Citadel flip-top pot suffered from shit hinges and opening tabs which would both break after about four uses, [[rip and tear|a real man opens paint with his teeth anyway]] so that was not a problem. Obviously, these flip-tops were no good to GW, and so a new pot, the Screw(you)top, was designed which would gunk up its own thread and either glue itself shut forever or prevent an airtight seal forming after a couple of uses.

Apparently forgetting ''every other company in existence'' that made model paints, GW also raised the price of these new and terrible things; clearly justified, since they contained a mere 30% '''less''' paint than the old design. It was also around this point that photographs of the [['Eavy Metal]] studio started to vanish from the pages of ''White Dwarf'' (along with all other content that could be considered useful for anything at all other than advertising models) since they kept forgetting to hide all their non-Citadel gear for photoshoots. Even though, of course, everyone had known for ''years'' that the painters didn't "mix Snot Green with a little Chaos Black" to get a paint shade that was in Tamiya or Vallejo's stock range. Nowadays of course we can get the good stuff for cheap from [[Privateer Press]] (problem, GW?), but back then it was just ''fucking terrible''. GW managers and staff also suffered a change in personality, pushing the idea that anything other than GW was a ''plague'', and it was to be treated as such. "Saw you just bought some Knights of Minas Tirith, well, what about a Stompa?"

Games Workshop, highly resistant to change (ironically), began to see the shifting face of tabletop gaming towards electronics as unimportant with Kirby even calling video games "a fad". Just as Games Workshop had crushed their competition with physical stores, the internet distribution saw many new companies begin to emerge as they brought their products directly to the consumer via the internet. Games Workshop attempted to compete in this regard, although they never moved past having anything more complex than a digital version of a catalog and a little-moderated forum (which was closed down to much rage in the 2000's). Games Workship kneejerked and made White Dwarf exclusively Games Workshop products, allowing longtime competitor [[Dragon Magazine]] to reign triumphant as the source of tabletop gaming news in the last age of printed publications. Meanwhile a new market had emerged of making miniatures specifically designed to look like Warhammer models and be used in the game. This...did not go over well, and Games Workshop came to be known as ready to sue anyone at the drop of a hat, even once famously attempting to copyright "[[Pauldrons]]" and sue over the concept of a wolfskin cloak on a viking-looking warrior.

Prices began to ramp up ridiculously as GW realized they could charge whatever the hell they liked and their longterm fans would still pay. While GW was never particularly cheap, their chunky kits ended up in the same price bracket as top-quality scale miniatures by other companies; today, a [[Citadel Miniatures|Citadel]] Space Marine Hunter( 125-parts entirely cast in opaque plastic) costs about the same as AFV club's Churchill mk3 (400+ parts with 2 vinyl tracks, 22 metal springs, 29 Etched Brass pieces and a turned aluminium barrel). At some point, someone remembered that back in ''Second Edition'' days they actually had people willing to pay for gigantically expensive, limited-edition lead Thunderhawk Gunships. To hit this niche of "people with more money than sense," [[Forge World]] was created; all you had to do was get mom and dad to sign that second mortgage and stop being so damn selfish and a 40K-scale Titan would be yours.