Editing Games Workshop (section)

===Dawn of the Great Derpening===
[[File:GWstockfail2.jpg|thumb|300px|right|GeeDub's stock taking a very hard fall. Coincidentally, their drop in stocks coincided with the 6th Edition release of the ultra-nerfed [[Tyranid]]s codex. Hilarious when you consider them to be the "shadow across the warp", it would appear that the Tyranids became GW's shadow across their profits, something they have yet to recover from after half a year. (The share price collapse was actually caused by a less-than-promising financial report released that day.)]]
The early 2010's could generously be described as GW's '''UNHOLY FUCKING DISASTER'''.

To start with, in 2010, Based Priestley left Games Workshop forever, saying that "the creative team was no longer doing anything creative" and "game development and game design wasn't of any interest to them. The current attitude in Games Workshop is that they're not a games company, that they're a model company selling collectibles." 

In May 11th 2011, Games-Workshop's new terms of use [[Embargo | restricts sales of all of their products to the European Economic Area]], (EU + Norway, Switzerland and Iceland). This essentially removed Games Workshop products from online distributors other than themselves, and furthermore made their actual in-store stock of products highly limited with many models only being available directly through them (although many Friendly Local Game Stores will order from their website to fulfill requests). Oh, and they spiked the prices another 10-15% for most models.

Additionally, all metal models were on their way to being discontinued, to be replaced with much more expensive [[Finecast|Resin]] kits which were INCREDIBLY unpopular with the community due to low quality casts and high price without the sense it was worth it. Unlike the pewter kits (which are basically tin), the resin kits are loaded with carcinogens; strange, since last anyone checked the reason for switching to pewter in the first place was that lead was toxic (and nothing to do with hiking the price). The quality of the product could lead one to believe it was much much cheaper, but [[Casting|resin damages the mold more than pewter because it sticks to the mold more]]. It gets expensive when you have to replace molds more often, and they also break fairly easily so that all the little ten year old Smurf players have to buy new ones when they snap them in half. So essentially, Games Workshop not only ruined the quality of their models, they jacked up the prices and made it nearly impossible for anyone outside the EU and 'murrica to obtain it. Kinda like going from fine French wine to your corner-store cheap beer... and the beer is more expensive than the wine. And the beer gives you cancer.

Then-Chairman Tom Kirby mentioned in a 2011 press release that they were increasing cost cutting measures and making more products while avoiding mention of actual profits (note this is a summary, not his exact words). Given their charts, it was easy to see why he chose not to disclose the company's profits (or lack thereof).

[[File:Games Workshop Stocks.png|thumb|right|300px|Not being able to increase your revenue in a decade is a bad sign.]]
In 2013, Games Workshop decided to transfer their sales restriction to Canada, just as they had to Europe. As the United States had already had international sales cut back in 2003, this had lead to a large online market for Canadian retailers, selling their products at discount sales to US customers. However, with this new change, all international sales in North America are now completely gone, as GW once again decided to fuck over long term customers and local retailers in favor of luring more small children with disposable income to their overpriced, neckbeard-run stores.

MiniWargaming, a well known FLGS with an extensive online store, decided to close shop because of these new rules. Their store manager made [http://www.youtube.com/watch?v=EnPpfs120DA an entire video explaining their reasons and going over just how asinine Games Workshop's new rules are.] Between jacking up prices, locking down international sales, and screwing over online sales and bitz sales, Games Workshop intentionally set itself on the fast track to running itself into the ground in the eyes of long term followers. Possibly due to their apparent belief that removing the entire world (excluding European Economic Area and Canada) from their consumer base is a good idea.

As far as games went, they at least made a dent on that front.

Eight Edition Warhammer Fantasy was released in 2010, introducing 40k-esque large models (and pretending Storm of Chaos didn't happen). Many fans hold that this is the most balanced the game ever was, despite some particularly nasty cheese existing (Warriors of Chaos, Dark Elves) and some factions STILL not getting long overdue updates and having to rely on 6th/7th edition books in a system that had nerfed the core mechanics their models relied on (Beastmen, Bretonnia). It was also best not to think about how a number of the situations that could arise would realistically play out or else your head would explode, since this was the edition in which fuckhuge orcs on boars would charge a unit of skinks, and they'd all die before they could even attack. It also had units dedicating their entire lives to protecting a weak frog turn and flee, while the weak frog stayed back and fought to the death in order to ensure his guards escaped. In 2011 it was expanded with [[Storm of Magic]] which introduced fuckhuge monsters from Forgeworld that could be summoned, as well as a redone (and pretty broken) magic system. This did poorly however as the magic was terribly balanced in the main game anyway, the additions here just made it worse and the additional spells/bonuses meant to help the weaker lores were only useful to a small number of armies/situations, while the prices of the monsters were laughably high and the rules for them were not worth taking over basic infantry.

Blood in the Badlands came out in 2012 and added siege combat and advanced scenarios to the game, strangely echoing the early days of Warhammer. As Lord Of The Rings interest had largely waned, it was rereleased with updated rulebooks, new models, and licensed The Hobbit miniatures in 2012 as well.

Between all that in 2012 came sixth edition Warhammer 40k, borrowing even more heavily from Warhammer Fantasy with psychic powers becoming a clone of Fantasy's magic phase while scenery became interactive. Furthermore, armies were no longer exclusive with mixed-faction lists being possible.

In 2013, Sigmar's Blood came out with a campaign between the Empire and Vampire Counts lead by [[Mannfred von Carstein]], introducing advanced diplomacy rules mostly involving misfortune, and The Desolation Of Smaug expansion to Lord Of The Rings finished off 2013 releases.

In late 2015, pop culture business site ICv2 reported that [[X-Wing]] [http://spikeybits.com/2016/03/warhammer-dethroned-top-5-miniature-games.html had dethroned Warhammer 40K as the top-selling miniatures game in the United States]. GW ''could have'' tried to sue George Lucas and Disney over the concept of a fascist galactic empire with fully-armored soldiers who enforce the Emperor's will, but sadly even they weren't that stupid, and they instead retaliated by refusing to renew [[Fantasy Flight Games]]' licences to the Warhammer IPs. (It could also be due to FFG being bought by Asmodee, a company GW views as a direct competitor to their new line of "Boxed Games".)