Editing Games Workshop (section)

===Age Of Skubmar: The Great Derpening===
[[File:El Presidente Gym Porkchop.jpeg|thumb|left|400px|"El Presidente Gee Double U, the people wish to express their love and dedication to you. They may have used different words."]]

When it seemed it couldn't get any worse, Games Workshop then decided that since it had made 40k mostly like Fantasy, it would make Fantasy into 40k. A happier, LSD-fueled version of 40k.

That version, believed by some to have actually been made with [[Skub]] mixed directly into the material, was [[Age of Sigmar]] which removed literally ALL limitations on army building (as in you can take any models in the game from any faction in any number and call it an army, with rules for your opponent to play the game with an easy win condition if your army is x3 the size of theirs) and consists of a skirmish game which only has four rules, officially making it even less of a Warhammer than Warhammer 1st edition.
 
[[File:Age Of 40k.png|thumb|right|400px|Like a gut-torn rabbit hiding in a wooded thicket.]]

If that wasn't enough, almost everything was arbitrarily renamed to be trademark friendly. Zombies became "Deadwalkers", Elves became "Aelves", Dwarfs became "Duardin" despite the perfectly good trademark-friendly "Dawi" sitting right there, and Lizardmen were given the hilariously terrible name "Seraphon" which, if googled, brings up the career work of a [[furry]] tickle-fetish artist. (In their defense, the name already existed as the name of Elf Darth Vader's dragon in Warhammer. In their offense, the connection between that and Lizardmen was never actually given, so it's a moot point.) The only factions that escaped the renaming were the Bretonnians and Tomb Kings, but that turned out to be foreshadowing akin to seeing a huge silver line on the horizon on the day you plan to go to the beach.

The story was worse still, consisting of Norse mythology mixing with superhero comics in an awkward combination where Chaos Gods can be kidnapped by Elves, Warhammer Darth Vader becomes the master of the Dark Side rather than the other way around, and characters introduced and given importance in one book immediately die in the next.

The advertising for Age of Sigmar was the rules (all four pages of them) and the stats of existing models being free on launch, followed by outrageously expensive digital content that updated the game, the core lore advancement being contained within scenario books that are ludicrously expensive, and a requirement for many scenarios to have specific models which includes the expensive as hell new terrain, the rules of which can only be viewed by buying the model. To put it simply, Games Workshop managed to take the hated practice of DLC content in video games and push it fully, hard and deep into tabletop gaming.

To top it all off, Games Workshop, almost overnight, took down their iconic Space Marine statue that had sat in front of their headquarters for years and replaced it with a giant statue of a Stormcast Eternal (the <strike>Sigmarines</strike> Space Marines of Age of Sigmar). They also replaced the Imperium Eagle with Stormcast-style wings and a Ghal Maraz replica to really hammer the point home (pun intended). [[RAGE| The beloved servant of the Emperor was relegated to being hidden under a staircase and behind an advertisement for Age of Sigmar.]] We... really wish we were making this up.

Games Workshop had promised their investors in 2014 that 2015 would be a massive year of financial returns, although by the time of the [http://www.iii.co.uk/research/LSE:GAW/news/item/1792782/half-yearly-report-and-trading-update?context=LSE:GAW Half Yearly Report] they had grown a mere 1%. To make matters worse, this included the ample revenue from their new video game licenses as Age of Sigmar had been largely rejected by large portions of the gaming community as many stores were completely unable to even move starter sets, resulting in a few months of them being at clearance prices online through third party distributors. Further still, many [[FLGS]] dumped all Fantasy Warhammer stock, some even dropped Games Workshop stock entirely.

Considering the 2015 Financial Report of Games Workshop, Age of Sigmar was going nowhere and GW outright stated they do no market research and did not plan to start. [http://www.iii.co.uk/news-opinion/richard-beddard/games-workshop-agm%3a-relentless-profit-machine They believe that only 20% of their fans actually play the game or give a fuck about the story so in their eyes the plot and rules are not to blame for any major decrease in sales and anyone who doesn't like it can fuck off.] Like it or not, Warhammer Fantasy is dead and buried while Age of Smegmar is here to stay.

Games Workshop plugged on ahead regardless by rebranding themselves, changing the names of Games Workshop Hobby Stores worldwide to Warhammer Stores after the deathrattle of The Hobbit merchandise.