Vallejo

The old guard of painting.

Acrylicos Vallejo, or just Vallejo, is a Spanish company that produces acrylic-based paints for various purposes, including for models. They have the prestige of being the oldest tabletop game company, having been established in 1965 and originally making paints for animation cartoonists. They are roughly considered to be the standard bearers of good paint companies, and the easiest to recommend over your average Citadel paint pot.

What they're good at

• Everything works with metal, plasic, and resin. If you can prime it, you can paint on it.
• Easy to understand website with a clear, concise UI.
• Everything's in a dropper bottle so the paints are never going to dry out on you prematurely.
• Every Vallejo pot has about 5ml more paint in it than Citadel's.
• They sell primer in 200ml containers you could use to get an Apocalypse-level army together and still have plenty left over. If you buy it, you will almost certainly never need primer again. You can get black and white for less than $15/£13.
• Everything on the site is set up for model use, with ridiculously impressive metallic colors down to what different kinds of metal something could be made of, though you'll probably only ever need the "Model Color" and "Game Color" series.
• Face and Skin Tones hit all the bases. The Game Color version of this is even better.
• The Color Charts on their website include both old and new Citadel paints and their reference numbers, so you can just go through that and get your preferred color if you're not looking for a whole starter set.
• Basic airbrush starter set comes with an airbrush!
• Starter sets in general are roughly on-average a few dollars cheaper than what Citadel sells.
• The "Shifters" series look fucking great for the airbrush types; they're specially formulated paints that change color in the light. You can make either your most lisa-frank ass version of Your Dudes, or make your Chaos Sorcerer look like he's about to tear open the Warp right on your tabletop.

What they're not so good at

• THE BIG ONE: Citadel changed their paint names at some point between 2012 and now, so the color chart is not a one for one anymore like it used to be. Further research will be required.
• Can't order paint online directly from their website; you're gonna have to go looking for third-parties who will mark it up, or see if your local hobby shop has it.
• Their paints need to be shaken HARD before they ever come out of the bottle. Sure, you need to shake all of your acrylic paints, but you need to really give these little shits a good once-over before they go on your models.
• Certain colors fluctuate wildly in terms of actual price. Stuff everyone uses will be at least three to four pounds/dollars more expensive than others, you're probably gonna have to figure out how many shekels you're actually gonna need.