Matthew Ward

Matthew Ward (more commonly known as Matt Ward and less commonly known as "dickface") is ~~your Spiritual Liege~~ ~~the fucking devil~~ a writer working for GW .

There are few things so capable of inflicting apocalyptic rage in the 40k community at large than this man, and its important to understand why. Almost any designer worth his salt at Games Workshop will be hated by at least somebody for something, and every writer's fluff will always contradict somebody else's sacred vision of the 40k universe. Gav Thorpe will never be forgiven for Codex: Chaos Space Marines, Robin Cruddace will forever be loathed by Tyranid players worldwide, C.S. Goto will always be synonymous with pooping on a typewriter. But nobody, nobody, in Games Workshop will ever be so universally reviled as Matthew Ward.

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Your Fault As Well

Perhaps another reason why fa/tg/uys hate ward so much is due to, despite the hatred for him, his success. The case is rather clear - look at the number of people playing Grey Knights, Blood Angels, Necrons these days, ruthlessly exploiting every bit of cheese they can and purchasing up all the new shiny overpriced models for them.

Ward is your greatest enemy and yet you feed him on your very souls and cash. If you truly wanted things to change you would refuse his codexes, adapting previous versions. You would not purchase models based on these new codexes and make it clear to your local GW store why you are not. You would defiantly raise the middle finger to GW until they understood that enough was enough.

On the other hand, oohhh, look at all the shiny Stormravens. Maybe Ward will give the Black Templars FLYING Dreadnaughts. Wouldn't that be so cool?

Thankfully, it's not all bad news.

/tg/ has gotten shit done in its time-honored tradition, and now boasts a veritable legion of players who are rage casting or using alternate methodologies (such as using GS modeling) in order to bypass the pricey barriers brought about by GW's tendency to charge upwards of 75 dollars for a hill of dirt in a terrain piece. Considering that Games Workshop has been slowly bleeding money for years even with the shiny new content, there's no question that /tg/ is definitely having an impact in this endeavor - though to what degree is a matter of conjecture.