Profit
A common meme on 4chan, shamelessly stolen from an episode of South Park featuring Underpants Gnomes, two (or more, or less, but traditionally two) steps accompanied by question marks and then the word Profit!
Also, WotC's stated primary objective for the release of Dungeons & Dragons 4E.
How to Profit
1) Write some shit here
2) Write more shit here
3) ???
4) Profit!