Profit
A common meme on 4chan, shamelessly stolen from an episode of South Park featuring Underpants Gnomes: two (or more, or less, but traditionally two) steps accompanied by question marks and then the word Profit!
Also, WotC's stated primary objective for the release of Dungeons & Dragons 4E.
How to Profit
1) Write some shit here
2) Write more shit here
3) ???
4) Profit!