Editing The Army Painter (section)

== The paints themselves ==
Their paint range is usually considered cheap in price and in quality; you need to put more coats to get a decent coverage, sometimes too much medium dilution and all-around lower quality check than other, more expensive brands. Pretty much "babby's first paints" when you want to escape Citadel's insane pricing. Much "spongier" in finished paint texture than [[Citadel Miniatures|Citadel]] paint since it uses a gel based medium, which for some can be a bit off-putting since that means it dries slower. One thing that can be a drag is that the bottles aren't made with the same kind of rigor as a Vallejo bottle, so some of them can be cracked on purchase.

Furthermore, their starter kit is a fucking disaster of organization that you'll have to do yourself if you want to make any sense of it. The Nolzur's Marvelous Pigments line is largely a bunch of rebranded stuff from the regular line with an extra shade of purple, just now with a bunch of [[Dungeons_%26_Dragons| D&D]] terminology slapped across it.

This reputation began to change for the better in the 2020s when they got tired of being a third rate paint company in an increasingly competitive market and made significant changes to their product lineup.  Better quality and consistency, improved labeling and color triad definitions, more ready-to-go paints and solutions, and their own knockoff of GW's Contrast paints (which, like the other Contrast clones, is fine for its intended purpose of quickly getting a big army presentable but doesn't highlight as well as the original).  They even include a stirring ball in each bottle now.  This obviously came with a price increase, but now they're more of a direct competitor to Citadel and Vallejo.