Editing To Sell Toys (section)

==GW Examples== 
* [[Age of Sigmar]] itself in the beginning. Which was made since GW didn't get the desired profit from [[Warhammer Fantasy]], so they decided to torch the setting and reboot it/still cash in on fantasy fans.

* [[Primaris]] and everything that accompanies it is the biggest example of Games Workshop pushing new models HARD, but it is by no means the only example. Since the introduction of Primaris, lore notwithstanding, non-Primaris models have been [[Squatted|getting the axe]], with more and more older kits being removed every edition. Playing with old models that were already paid for is becoming less and less of an option if one is an older collector of those models.

* Older factions have had discontinued units and model kits as well, though with less frequency than Space Marines. The main difference is that for many of those factions, they don't always receive a newer model to replace it, if people were even willing to buy a newer sculpt to begin with.

* [[Ultramarines]] being the constant poster boys for 40k as a whole. Moreso than even just Space Marines, Ultramarines are featured on fucking ''everything'' because they're Space Marines who have the most "Space Marine-y" aesthetic even when you add in their chapter-specific bits, and have an easy-to-paint color scheme and heraldry in a very eye-catching yet pleasing color palette that appeals to the largest number of people. Lore-wise, they're also one of the less [[Grimdark]] Marines Chapters, which make them great for introducing the universe to new people, who will have (relatively) unproblematic "good guys" to buy. They are, for better or worse, the best advertisement to someone who isn't familiar with 40k to convince them to buy more toys.

* Imperial protagonists being more reasonable than the codices present the Imperium as. Oh, sure, it's easy to write a couple of lines in a codex talking about the Imperium being a nest of nepotism, hatred, dogma, incompetence, idiocy, and prejudice, but readers want to read about relateable people having adventures, and GW wants them to be sympathetic enough that readers will want to buy their models. Ever wonder why [[Ciaphas Cain|the]] [[Tanith First (And Only)|two]] most well-known Commissars are caring commanders rather than trigger-happy idiots who will kill someone for not charging a [[Gargant]], and do their best to keep soldiers alive and happy? Why [[Belisarius Cawl|the only named character of the AdMech codex]] is someone that values innovation, adaptation, reflection and outright proposes cooperating with other races? Why we read about [[Dark Eldar]] torturing children, but never see [[Captain Titus]] stomping on a baby Craftworlder? Why [[Lion El'Jonson|the two Primarchs]] [[Roboute Guilliman|who returned to 40k]] have explicitly mellowed out and are cool-headed genuinely heroic protectors of mankind, compared to their [[Horus Heresy]] depictions? Good guys are easier to market, and sell more toys.

* [[The Missing 40k Allies Table|Allies Chart]] as a mechanic is removed in 8e edition and thereafter. Now you can't field mixed armies, and have less chances to use these units of other faction you have.