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===Unit: E=== In the third season of Transformers Prime, the writers started dropping references to other Hasbro properties like ''M.A.S.K.'' and ''G.I. Joe'' in connection with a government agency called "Unit E." This was intended to be a "backdoor launch" to a whole shared universe in the vein of the massively profitable Marvel Cinematic Universe, consisting of just about every brand Hasbro owns that has ever been remotely popular with any demographic, ever. These ranged from the sensible (''M.A.S.K.'' was another transforming-toy brand from the 80s that Hasbro absorbed, and ''G.I. Joe'' has a long history of Transformers crossovers) to the oddball but justifiable (''Jem and the Holograms'' was Hasbro's big new girl-toy push in the 80s and was occasionally used as a sight gag in the G1 cartoon) to blatant halo-effect attempts that made no sense at all ([[Dungeons & Dragons]]? Stretch Armstrong? '''''Candy Land?!''''') The framing device for this insanity was the eponymous Unit: E, a group of explorers who scanned the multiverse for "the Eerie, the Else, the Eternities of Infinity" from an installation placed in the "slipstream" outside of reality. ([[Quest:TG_Meta_Quest|Sounds kinda familiar, don't it?]]) Perhaps fortunately for all involved, this product of Marketing's cocaine-fueled fever dreams did a faceplant into the sun and nothing came of it except for a one-shot comic book released at Comic-Con and the aforementioned namedrops in Prime. Hasbro never let go of the idea of seeing if their properties would blend, though, and in 2016 IDW was given the green light to weld their previously-separate licensed comics (including Transformers, Joe, Micronauts, Rom: Spaceknight, and yes, Jem) together through a ''Secret Wars''-style crossover event called ''Revolution.'' From this point IDW's comics are set in the '''Hasbro Universe,''' with such fiction-bending events as the Decepticon Skywarp joining G.I. Joe and a multi-property superhero team called the Revolutionaries joining forces. Except now said universe is being rebooted while currently going FULL TOMINO via our pal Unicron and some really stupid ass deaths in the crossover comic with the Visionaries of all fucking things. YET NO GODDAMNED INHUMANOIDS WHICH IS HASBRO CALL OF CTHULHU BUT WITH POWERED ARMOR SCIENTISTS FIGHTING THE EVIL UNDER THE EARTH. Kup shouldn't die to a goddamn Visionary. Not when motherfucking D'Compose exists. Goddamnit now I want an Inhumanoids mod for Call of Cthulhu....
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