Editing Games Workshop (section)

===Blind Deaf-mutes===
In a [http://www.iii.co.uk/news-opinion/richard-beddard/games-workshop-agm%3a-relentless-profit-machine meeting with shareholders], Games Workshop exhibited their attitudes quite plainly (and may or may not have mistaken 1/5th for a half). 
*"- the word “Game” in Games Workshop encourages the misconception that games are its business, but that only about 20% of Games Workshop’s customers are gamers. The rest are modellers and collectors. Maybe half of them think about playing now and then. The other half have no intention. People actually walk into the stores because they’re curious about modelling fantastic armies."

When asked "-if the company would sell games with pre-painted easy to assemble miniatures like the popular Star Wars themed X-Wing game" they said:
*"It wouldn’t be a hobby business then, it would be a toy company."

*"-introducing products at new price points is different to reducing the recommended retail price, something the company resolutely refuses to do. It’s considering “putting more value in the box”, discounting in other words, when people buy in number. That ought to encourage gamer-modellers."

*"Potentially lucrative income from licenses granted to video games producers like the much anticipated and soon to be released Total War Warhammer will always be incidental because video gamers do not become modellers, and Games Workshop doesn’t know how to make good video games."

In their 2015 Financial Report, they stated:
*"The Group does not undertake research activities."
In the same report, the words "market" and "research" never referred to the same subject. They claim their main audience is teenagers, although they also state that the hobbyist crowd is their main fanbase. Furthermore, they make assumptions about their fanbase despite admitting that they do not research about them.

So what can be learned? Games Workshop has absolutely no long-term plan other than to make more expensive models, and cater to those who can drop thousands in a single impulse buy. Rather than expanding and reaching out to new customers, they are intentionally becoming a niche market for an elite crowd. In other words? 
"Fuck you, you smelly hatless Irishman."