Editing Model Alternatives (section)

===Games Workshop===
Of most relevance to [[/tg/]] is the Warhammer games; [[Warhammer: Age of Sigmar]], [[Warhammer 40,000]], and the no-longer supported [[Warhammer Fantasy]]. 

Games Workshop (and their patrician minion, Citadel) has in the past utilized their status as a big company to enter into lawsuits against other companies in the time honored tradition of using international copyright law as a fulcrum to help you sit on a smaller competitor and crush them (infamously attempting to copyright "Space Marines").
This has done a great deal to remove sympathy for slumping sales that have progressively worsened in the third millennium, and the popularity of their games combined with price gouging have encouraged waves of alternative models, some inspired and some blatant. 

After an initial crackdown on external products (culminating both in instances of drilling into a finished model to verify it was not a recast after numerous instances of fraud or even non-GW models appearing at events (see; [[Golden Demon]]) and a policy of not allowing homemade terrain despite official literature from GW coming with instructions of how to make it) brought them a great deal of bad press, Games Workshop quietly released guidelines on how much of a non-GW product may be allowed in an army played at Games Workshop stores, as well as an official policy regarding [[Unit Filler]]. 
Of course, individual cases vary from store manager to event organizer for better or worse. 

Worth mentioning that out of production and non-supported Specialist Games like [[Mordheim]]/[[Necromunda]] and [[Blood Bowl]] are fully free to use proxies with due to unavailability of legit models. As a result, the market for "Medieval Football" minis is somewhat expansive.