Editing Transformers (section)

===Marvel's The Transformers===
What a lot of people who weren't kids in 1984 may not remember is that the first piece of long-form Transformers fiction ever was not the cartoon, but the Marvel comic book, produced in direct partnership with Hasbro as an expansion on the toy bios and character names that Marvel had already written to jam the random designs that had been licensed from Takara into a cohesive toyline. Most of the themes and tropes that people think of as "Transformers" were developed by Marvel, from the idea of living robots coming to Earth in search of energy to the most common origin for the planet-eating Unicron. Sometimes, Marvel published gripping stories exploring the dynamic of mechanical life forms adapting to an entirely alien environment and the humans caught in their crossfire. Sometimes they published stories about robot professional wrestling and evil car washes. Still, the stories had soul, and the comic ended up lasting a full year after the toyline it was made to promote ended in America. (As a sign of the times, one of the reasons the comic was canceled were its low sales of ''70,000 copies an issue.'')

British kids got an additional treat in the form of original stories from Marvel's UK division, printed in between serialized edits of the US issues in weekly installments. Most of these were done by the inimitable '''Simon Furman,''' who went on to write the US Transformers comic as well and has become the most prolific writer of Transformers fiction in the world.