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=====Mercantile Noble House O’Neill, Thimble===== Thimble is the beating heart of industry in the Cloudburst Sector, as a Hive World generally is. The vast population capacity of the city allows for the planet to create and design products no other world in the Sector except possibly Cognomen could produce, or need in such volume. Naturally, in the money-driven and aristocracy-choked hell of the Imperium, the noble houses that best sponsor the enormous manufacturing concerns are often able to become great profit ventures themselves, until there is no difference between the manufacturing company and its noble patrons. House O’Neill of Thimble already had extensive patronages of manufacturing companies in their Hive, as did several other noble houses, but the O’Neills were ambitious. In time, the O’Neill family expanded their interests to consume several of the supply companies that fed their factories, the shipping companies that moved those supplies, and even the production firms that refined the raw goods. The O’Neill strategy was a patient one, not exactly original. Vertical Control has been a part of manufacturing technique since M2. However, the O’Neills mastered it, and did so with a combination of business acumen and legal finagling that has allowed them to reap ludicrous profits. So far, House O’Neill and House Zhong have worked together to manufacture starships of such quality that the Navy could scarcely do better, and even the Mechanicus finds it distantly impressive. However, the true triumph and core business of House O’Neill doesn’t lie in space. The unique history of Thimble in the Sector allows it to serve as both the undisputed non-Mechanicus manufacturing hub of the region and a grossly underutilized one. Thimble has both a complete manufacturing hegemony on non-Cognomen goods and a nearly exclusive monopsony on several refined minerals that few other worlds need. As a result, the only competitors in scale for House O’Neill goods are the Mechanicus and out-of-Sector businesses. House O’Neill’s founders and strategists realized early that that meant that the Houses that managed to be the ‘competition’ for Mechanicus products and lock down those markets would effectively run totally unopposed in pricing and quality for those who couldn’t afford Martian perfection. Aircars, clothing, construction tools, chemicals, synthetic rubber, household goods, and other products that Cognomen makes are exquisite in their production standards, but unreachably expensive for people on many worlds that lack Thimble or Celeste’s robust economy. Therefore, House O’Neill manufactures the best knockoffs of those Cognomen products that they can, sells them on as many worlds as possible, and aggressively researches ever more ways to build and store them without sacrificing much quality or stepping on the Cognomen Magos’ Council’s toes. The O’Neill stamp of quality can be found on all but two of the worlds in the Sector and has spread beyond. Although the Mechanicus is somewhat exasperated by this, there is little they can do about it. To share their own advanced designs and engineering with the House would be to elevate those uninitiated in the ways of the Sacred Machine to their own level, which their pride cannot allow. To let the O’Neills simply research new techniques without inhibition would be sinful, and to stamp them out would be a gross impeachment of their Treaty of Mars. So, for now, Cognomen and House O’Neill exist in a simmering state of rivalry which only the Cognomen contingent seem to care about, and House O’Neil never acknowledges. As far as House O’Neill is concerned, as long as their customers are usually happy and they themselves are grotesquely rich, they couldn’t care less what the Techpriests think. Outside of their extensive manufacturing concerns, House O’Neill is a noted patron of arts and education, having sponsored great art schools on several planets, including Coriolis and Celeste. This is not because of some great philanthropic worldview on the part of the O’Neills, but rather an effect of having so much money that there is little else on which they can legally spend it. However, several scions of the family have perished in the use of alien weapons in the blood-sport so common among the Thimble idle rich, and have thus come under rising scrutiny from the Ordo Xenos, especially in the last hundred years. The current Lady Inquisitrix Cloudburst is herself a former Ordo Xenos Inquisitor of immense skill, and prosecuted the opposition to the Cold Trade in alien technology for two hundred years before rising in rank. She knows perfectly well how much the Thimble Highborn love to collect alien gadgetry, and has her subordinates watching them like hawks. House O’Neill is hurriedly performing internal review to ferret out which of its scions is responsible for the huge upswing in alien artifacts making their way into the Household before it is too late.
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