Editing Hype

{{topquote|Don't believe the hype!|Public Enemy}}

That which can only lead to disappointment.

"Hype" is the name for the excitement in anticipation of an upcoming release. But since almost all hype is overblown, and marketers want you hyped so you'll buy in on day one, well...

== The Litany Against Hype ==

<blockquote>
[[Dune|I must not hype]]<br />
Hype is the mindkiller<br />
Hype is the little death that brings total disappointment<br />
I will ignore the hype<br />
I will permit it to pass over and through me<br />
And when the release date has gone past I will read the reviews<br />
Where the hype is gone there will be nothing<br />
Only the reality will remain
</blockquote>

==See also==

*[[Scalper]]s, who prey on hype.

[[Category:Gamer Slang]]