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| '''Instagram''' is a photo and video sharing social network founded in 2010, and acquired by Facebook in 2012. Why am I telling you this?
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| [[File:Instagram-logo-2011.png|200px|right|thumb|The 2011-era icon.]]
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| Well, within 10 years of it's founding, Instagram became possibly ''the most widely used'' place to publish glamour shots of [[Warhammer 40,000]] and [[Age of Sigmar] miniatures. It supplanted the older web forums, like [[DakkaDakka]] and [[CoolMiniOrNot]], that had been around in the decade prior. It also supplanted Games Workshop's own publications, such as [[Warhammer Community]], [[White Dwarf]], and the faction [[Codex]]es. The latter two were the de facto publications to find show-quality miniatures, and also published glamour shots of [[Golden Daemon]] minis (which were ostensibly the best-painted minis in the world!); while the former presently publishes content curated ''from Instagram''.
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| Instagram is the realm of ''influencers'', people whose job it is to look pretty and live perfect lives.
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| == What does this mean for you? ==
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| Well, gentle [[neckbeard]], it means that you need to have a Facebook account to participate in the largest community of Warhammer/AoS model makers and painters. Instagram won't even let you peruse someone's account via a web browser, unless you sign in first. Regardless of what you think of Facebook's aggressive <s>spying</s> ''personal data collection'' practices, the shift in platform away from the more open and accessible public web forums has added a gatekeeper to the hobby's community.
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| This shift in platform brought about some changes in the way the community is shaped, and is not confined to Instagram. The rise of [[Recommended Web Video Channels|tabletop gaming YouTubers]] and [[Critical Role|Dungeons and Dragons podcasts]] over the turn of the 2020's coincided with the platform shift toward Instagram as a place to showcase models. All of these phenomenon are together propelling certain people into Tabletop Gaming Influencer status, with cross-platform reach and the ability to shape the community as a whole.
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| [[Category:Social Media]]
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