G.I. Joe
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G.I. Joe was a military-themed line of action figures that debuted in the early 80s, flavored as an elite team of specialists gathered from across the US military's different branches to battle the forces of COBRA, a terrorist organization slash cult that sought world domination. They gained enough attention that they earned an official comics line from Marvel Comics, but the main reason it tends to be remembered is because of the batshit crazy 80s cartoon "G.I. Joe: A Real American Hero", which basically turned the premise more into a low-key science fiction setting.
Hasbro has revealed they are planning to release an official roleplaying game for the setting based on Dungeons & Dragons 5th Edition.