Charisma
Charisma is one of the six Ability Scores used in Dungeons & Dragons, alongside Strength, Dexterity, Constitution, Intelligence and Wisdom.
Of the six stats, Charisma is the "Social" stat; its traditional use is to govern interactions with NPCs - the higher your Charisma, the better your chance of appealing to them or manipulating their emotions. Skills like Persuasion, Bluff, Intimidate, Deception, Diplomacy and so forth may cover direct skill at eliciting the desired result over the various editions, but they all key off of your Charisma, and a low Charisma makes you suffer penalties to succeeding, just as a high Charisma increases your chance of success.
Because of its intended nature, Charisma is thusly one of the "mental" stats of D&D, which means it's used as a power source for certain spellcasting creatures or classes. Charisma-based spellcraft tends to reflect instinctive or inherent magical abilities; the caster doesn't study hard (Int) or use mental discipline and faith (Wis) for their power, it comes from within and is directed by sheer will.
CHA should come into its own in wargaming, which BATTLESYSTEM recognised. If only more gamers played it.
The iconic Charisma-based class in D&D is the Bard. He turns out to be a spellcaster so later we got the Sorcerer (as of 3rd edition), the Warlock (as of 4th edition). Floating around here is the Paladin, if one focuses on the latter's gish status.
Uncharismatic Charisma
Charisma is most popular in its unpopularity: it is the common dump stat in the six-score system. Poorly-experienced players just don't know what to do with it; and weak-willed DMs can't evangelise it to their players.
CHA suffers from a rather contradictory nature in that it's never been quite clear what it's supposed to come from. Most people tend to assume it relates to physical looks; after all, NPCs with high charisma tend to be depicted as gorgeous (for example, nymphs), whilst low charisma races tend to be ugly and monstrous (orcs, ogres, etc). However, D&D has always claimed that Charisma is more of a strong personality and "natural presence" than anything directly relating to beauty, with many dangerous but imposing monsters having high Charisma and ugly looks, such as dragons, aboleths, and mind flayers.
In fact, Gygax himself tried to address this, introducing the never-took-off seventh ability score, Comeliness, in Dragon Magazine #67 specifically to create a separate "beauty stat". It... didn't work out so well. Neither did subsequent attempts.