Crunch
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Crunch is roleplaying gamer slang for the actual game mechanics of a system or setting; it is the opposite of Fluff, which describes things in an in-universe sense. For example, a special ability or feat's fluff might say that "You grew up in a school for mages, and have thus learned some of the rudiments of magic"; the associated crunch could be a +2 bonus to Spellcraft and Use Magical Device checks.
One of the traditional failings of powergamers is a focus on crunch to the exclusion of the fluff, creating characters that are mechanically powerful but make little sense from an in-character perspective.
All Crunch is subject to Rule Zero. Except when Munchkins are involved, they Powergame for their jollies.