Fulgrim
Fulgrim was the HAWTEST goddamn ass hole in the galaxy. He was so hot, that his residual HAWTNESS made the rest of humanity the HAWTEST race in the galaxy. Therefore, all the ugly xenos had to fucking die for the crime of not being human and therefore HAWT.
Horus Heresy
During the heresy, Horus was like "join us", then Fulgrim was like "sure." After he rebelled he killed his best friend. Then Slaanesh appeared before him and he was so much HAWTER than Fulgrim that he dropped down on his knees and started sucking Slaanesh's cock.
Then some kind of Eviiiiillleeeee fucking clone took over his body and turned him into a giant painting in a shitty old closet where Slaanesh stores his dildos
Theeeeen he turned into a snake. Yeah, I don't quite understand that part either.
By the way he's the primarch of the Emperor's Children.