Kickstarter
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Kickstarter is one of many crowfunding sites where people can throw money at projects or create their own for others to throw money at. The types of projects themselves vary: tabletop games and video games, toys and merchandise, drones and fucking submarines...
Explain?
What's to explain?
If you can picture it, you can advertise it and someone will fund it.
...And sometimes that's sorta the problem.