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• 22:14, 25 August 2026 209.127.25.2 talk created page What An SEO Consultant Actually Does: Insights (Created page with "How AI Search Changed the Consultant's Job This is the shift that separates a modern seo professional from someone still working the playbook of a decade ago. Google's AI Overviews, ChatGPT's cited answers, and Perplexity's sourced responses all pull from the open web - but they synthesise rather than list. The goal is no longer only to rank; it's to become the source a model chooses to quote. This discipline is often called GEO, or generative engine optimisation.<br><br...")