Matthew Ward

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Behold, the great beast has come, destroyer of verisimilitude.


THE AGE OF THE WARD STARTS ANEW!


Matthew Ward (usually shortened to Ultramarine Fanboy #1 or The Emperor of Skub (praised be his name)) was one of the Games Designers at Games Workshop and the Fifth God of Chaos, The Lord of Changing Fluff, the nasty rat man, the 420 Noscoper and The Bringer of Mary Sues. He was the definition of Skub until he left Geedubs and Age of Sigmar/Nuhammer/Fucking Bullshit came along.

He was widely hated on /tg/ for a wide variety of reasons, enumerated ad nauseam below. Since then we've had two new editions and a bunch of new codices. He has left Games Workshop altogether since, but fa/tg/uys being fa/tg/uys there's still plenty of bile spewed about him despite most of us having moved on.

It's probably telling that this page was one of 1d4chan's most controversial and fought-over; not because people are arguing over whether he's good or bad, but because they're arguing over how bad and whether he's redeeming himself with his (slightly) better work as of late.

It is also telling that for a period of time, his name was a banned word on 4chan due to the bitchfights surpassing even Edition Wars seen in the heyday and that 1d4chan appears on a google search of his name before Wikipedia.

Fun fact: In an old issue of White Dwarf, he is described as the GW "resident hippy super villain." See, even Gee Dubs knows something is up with that guy.

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Factions of Ward

Banner of Rage

The various viewpoints on Ward can be broken up into six factions. Like most of /tg/'s inter-departmental-bickering, this is by no means a comprehensive list and the various factions can come in various flavors of This Guy and That Guy. Some would argue more of the latter, and others more of the former.

The Old Guard - Maintain that Ward is the anti-Christ. Loudly complain when he's writing a new codex and vehemently hates his fluff. Will fight to the bitter end decrying that Ward's rules are overpowered, but is notable mostly for his utter hatred of Ward's fluff and complete disregard of previously-established canon. The most devout of them focus their hatred on the Necron codex. More than simple alterations isolated to the Necron fluff and the 6th ed codex. They vehemently remind people that in messing with the past, Ward had completely changed Warhammer 40k history, affecting such things as the origins of Nulls, Necron motivation, their battles with the Eldar, and due to the notorious Allies chart, changing the very manner in which every race interacts.

The Vet Gamer - Differs from the Old Guard in that whilst the Old Guard hates for primarily the Fluff, the Vet Gamers hate him for the Crunch. They see ward's nonsense as indicative of the power creep that the game's suffered for quite some time, often citing Warhammer 40K's flagrantly game-breaking Blood Angels codex at launch, or Warhammer Fantasy's Daemons codex as a sign of where everything went wrong.

The Indifferent - These are people who have no opinion as to whether Ward is good or bad, they are neutral on his subject, they just want people to shut the fuck up.

The Crunch Defenders - Hold that while Matt Ward does write atrocious fluff, his crunch is fair and balanced. They also defend the viewpoint that ultimately, crunch is more important than fluff because you can ignore bad fluff. Also known as WAAC players.

The Counter-Culture - Love Ward on the grounds that the Old Guard hate him too much. /tg/'s version of hipsters.

The Converted These are people who agree Ward's older books suck but believe he's getting better (and/or the suck of the older books were over exaggerated), or even a good writer now.

The Wardinites - The direct opposite of the Old Guard, the Wardinites worship Ward as a God, following the revered Book of Ward. They are identified by defending Ward, but whereas Crunch Defenders only defend Crunch, Wardinites defend both. Whereas the Counter-Culture like him because it makes them look "edgy", the Wardinites hold that he is legitimately good. Often quotes from the Book of Ward, usually: "From the Cruddex, and the monobuild, Matthew Ward deliver us". They hold Robin Cruddace as the Great Satan. It is suspected that the Wardinites have a strong powerbase in the Necrons and Tyranid communities.

It should be noted, like most religions, there are different sects within the Cult of Ward, the theological divides between them mostly concerning Codex: Grey Knights. The sects supporting Grey Knights are also divided amongst pro- and anti-draigo sects. And now recently these sects have become even more diverse thanks to a certain passage in the new Daemons codex...

It should be noted that if a member of the Old Guard and a member of the Cult of Ward meet, there WILL be blood spilled. Such is also true of a Vet Gamer and Crunch Defender meeting.

Matt Ward's Writing "Highlights"

This image is considered by most to be tacit proof that Matt Ward is going to a very special place in Hell when he dies.

For awhile Matt Ward worked for Games Workshop and, initially, his works were not too bad. Over time the problems arose, yet Games Workshop kept trusting him with more important projects. They seemed to be under the misconception that Matt Ward was their best writer when his popularity (that many people kept using his armies) was more likely due to three things; they got him to write for their most popular armies with the players choosing to put up with Ward's flawed writing rather than give up their army and throw away the money/time they invested, the power-gamers loved his armies as they were overpowered at first and the newcomers to the hobby were ignorant of the previous state of the game, so they could have been unaware of how unbalanced it had become and how often Ward ruined the continuity of the game and retconned so much previously established lore.

2002 - 2007

  • Ward authors a bunch of Lord of the Rings books. Revisionist neckbeards now like to point to them as damning proof of Ward's madness in its infancy, but mostly they're just forgettable. During this time, he also worked for White Dwarf, his only real defining feature being his fondness for playing the evil armies in battle reports. In hindsight, this was probably a sign of things to come. He also creates the rules for the Mumak, the most fucking ridiculous unit ever, which can destroy entire armies in it's movement. The Mumak is eventually revealed to be so broken (and included in an army that already had it's share of cheese) that it signals the beginning of the end for the Lord of the Rings system.
  • On a Warhammer Fantasy note, 7th edition Orcs and Goblin book(with really stupid fluff mistakes and the appearence of a wizard from magic colleges in Gorbad's siege, thousands of years before their foundation. He also teamed up with the long-lost Anthony Reynolds to write the 6th Edition Wood Elves army book. The fluff was passable and the crunch had a few gems. (Thanks to Reynolds)
Warning: Clicking this thumbnail may induce projectile vomiting and spontaneous neckbeard combustion.

2008

  • Ward's descent into skub and infamy begins with Army Book: Daemons of Chaos, a work of such apocalyptic cheese mongering it is widely credited for single-handedly breaking WHFB. No army could come close to beating it (Dark Elves and Vampire Counts, accepted as 2nd and 3rd powerful in the rankings, generally had to struggle to grab DRAWS!) and the failing attempts at Power Creep to match eventually broke the entire system so hard that Fantasy required a hard reset in the form of the massive shakeup that was 8th edition. Most people write it off as an overeager premier, and whether this was Ward's own work or management fiat remains a point of conjecture.
  • Ward is instrumental in the creation of the Warhammer 40,000 Rulebook, 5th Edition rulebook. While the crunch is more or less accepted, much of the fluff openly contradicts previous works (sisters being all but retconned out of the universe for example), and there's considerable attempts to promote certain armies over the others.
  • Ward writes Codex: Space Marines for 5th edition. Thousands of neckbeards cry out in terror, and are silenced. While he manages to make this work mechanically stable, it comes at a terrible cost: Ward unilaterally decides to retcon massive amounts of Space Marine fluff and enshrine the Ultramarines as the gold standard for a "proper" space marine. The new fluff reads like Ultramarines fanfic, portraying the smurfs as second to the Emprah in damned-near all regards, and that all Space Marines view Rowboat Girlyman as their spiritual liege. It is about this time that Ward's prejudices against certain chapters start to emerge for the first time.

2009

  • Ward writes "War of the Ring", basically Apocalypse for Lord of the Rings and the basis for some of the new rules in the 8th edition of Fantasy, which will help clean up after the mistakes of Daemons of Chaos. The book isn't bad, but the fact the Lord of the Ring's hasn't been popular since 2001-2003, cheesy heroes and units on certain sides (Elves for example) and the fact the book is full of mistakes makes the game easily one sided and boring. Ward is sent back to writing 40k and Fantasy.
Apparently Love Can Bloom for bishonen vampires and omnicidal robots too. (Appropriately, in Jewish tradition Gehenna was a cursed place of heresy and corruption.)

2010

  • Ward doubles down on his Heresy with Codex: Blood Angels. Any and all pretense of restraint is dropped and the codex is loaded with deep striking Land Raiders, flying librarian dreadnoughts, and ICs that can unscrew Abaddon's head and shit down his neck. Ward devises new weapons and abilities for the blood angels, giving them evocative names like blood fists, blood talons, blood reavers, blood croziuses, blood lances, blood boil, and bloodstrike missiles. That's right. "Bloodstrike" (See Codex: Wolf Wolves). The fluff, while not the hate crime against neckbeards his previous work was, still manages to inspire rage by having the Necrons and Blood Angels become Super Secret Pony Princess Unicorn Best Friends Forever (if only temporarily). As fate would have it, this work will not survive the next edition too well.
We feel his pain. :(

2011

  • Ward gives birth to Codex: Grey Knights, fusing the awful fluff and limitless cheese of his two previous works into a single abomination. While Psyflemen sweep tournament after tournament, writefags rage impotently about Kaldor Draigo, Khornate Knights, and the unapologetic rape of over ten years of canon.
  • Ward co-authors the new White Dwarf release of Codex: Sisters of Battle. He shows incredible restraint by giving the sisters some respectable fluff, but compensates by basically reverting the Witch Hunters to 2E. The force org chart is gutted out, allies are removed, and the best strategies are promptly eliminated (with a bit of help from the nerfer in chief Robin Cruddance).
  • Ward next turns his fell hand to the Necron. He ups the ante again by completely rewriting their backstory, presumably while humming to himself with a shit eating grin plastered to his face. The crons are now insane Tomb Kings, IN SPAAAACE, who want your body. Oh and they turned the C'tan into pokemon. Yea. Mechanics-wise the release fares surprisingly well, trading away some of the more egregious cheese of 3E (Monolith Death March) in order to eliminate its shittiest design flaws (Phase Out), some argue that it changes Necrons to the point that it would've been easier to change their name altogether and you know... some people could've taken up Necrons because they liked them as they were. Anyway, in its few improvements, the fluff manages to dodge Matt Ward's greatest flaw.
/tg/ quickly caught on with this. Godspeed you magnificent neckbeards.

2012

  • Matt Ward teams up with Adam Troke and Jeremy Vetock to create Wardhammer 40,000 6th Edition. The whole rulebook promptly turns Codex: Necrons and Codex: Grey Knights into rape trains with no brakes (though they are later surpassed by Tau and Eldar). Every single fa/tg/uy instantly regrets ever thinking the Space Tomb Kings were balanced in the first place. We're talking cheese like 9 fliers in a 1500pt list with flying dedicated transports that don't kill passengers when they crash!! What the fuck. Among other rage-worthy things of note include massive Buffs to already broken beyond reason armies, highly abusable mechanics resulting in severely limited builds for HQ choices (tool for challenges or suffer!) and the Space Marine segments of the fluff being full of yet more Matt Ward Porno.

2013

  • Matt Ward rewrites Army Book: Daemons of Chaos for 8E. Many neckbeards commit suicide before the official product announcement is out, to save themselves from the predicted cheese. Many Fantasy power gamers also ritually sacrifice themselves, in anticipation of a gargantuan nerfing. In the book, Matt Ward nerfs all the overpowered units of the previous army book, puts a lot of random effects, random magic items, and does things such as taking one of the worst units of the previous book (beast of burgle), improve it and reduce its cost by 40 points/each, or giving daemons one of the best cannons in the game. Overall they ended up as one of the better armies, but nowhere near the overpowered rape train they were last edition.
  • Matt Ward heads the team that made the 8th edition Warhammer Fantasy update for the High Elves. It's... really, really good. No, really! The Everqueen (and her units) were added back in and come off as pretty awesome. Tyrion retains his awesome wartime skills while being less of a Mary Sue, being given a short temper and occasional moodiness. The book also fixes a lot of the cheese that the High Elves got away with in the older book, like "every time we cast spells it's Irresistible Force" and the "we ALWAYS Strike First with fricking Great Weapons." The fluff is good (although it's arguable how much Ward is responsible for the fluff, since it's mostly copy-pasted from earlier editions), and the army is pretty well-balanced, both internally and externally... except for one thing.
    • Banner of the Motherfucking World Dragon. 2+ Ward Save against anything magical. And you know what army has only magical attacks? That's right, Daemons of Chaos. Most people feel this is blatantly unfair (hell, most reviews went out of their way to point it out, because it's just that egregious), but a small number chuckle lightly every time it comes up, because they remember the days when Daemons always won. Yet the previous versions gave COMPLETE immunity to spells, were cheaper and there are currently a few spells and rules that ignore ward saves in 8th edition. This one also makes all dragons within '12 stubborn, but that applies to allied and enemy dragons. Furthermore, only one unit in the army benefits from it if the character carrying the banner joins them, thus rendering those complaints somewhat invalid.
  • Writing the Codex: Eldar Supplement about Craftworld Iyanden. It's two pages of crunch with the rest being fluff for $40. Said fluff consists of turning Iyanden into a clone of Biel-Tan, forgetting how the Infinity Circuit works, retconning more or less everything involving Ynnead; and turning Iyanden's leadership into incompetents who didn't think the Tyranids were a serious threat. That said, a number of Eldar players loved it because it's one of the few fluff bits that doesn't treat the Eldar as the universe's punching bag (which is far more than what can be said about most of their fluff), and gave them a little street cred.
  • Writing the "Dark Elves" 8th edition update (and according to White Dwarf is now GW's go-to-guy for all things elven in WFB). Good news, the crunch is passable; Dark Elves have army wide Always Strike First like High Elves do while retaining High Elf Hatred. Also Murderous Prowess with some units getting buffed significantly with slight nerfs to balance them (Witch Elves). They also gain a glass cannon sea monster, that doesn't have any rules to let it move through water; justified in fluff so it can't escape its handlers. The bad news is Matt Ward like usual rewrote/ignored some of the established fluff to suit his tastes, though in this case it's very minor, for example Clar Karond is the Beastmasters city instead of Karond Kar like it was in every previous edition. They both deal in slaves but Clar Karond has most of the monsters now (even though or maybe because it's also the Dark Elves's main shipyard), leaving Karond Kar out in the cold (literally in the fluff). Malekith also gets an ex-wife, while not badly written it seems out of character for him and he never had one before. Another change is the fluff suggesting incest between Malekith and Morathi has been removed. Now it's changed that Morathi is wet for her step-son, Tyrion, who she thinks to use to reincarnate Aenarion in a magic ritual to name a few.
  • He had a hand in the new Wood Elves update, the fluff is good, though there have been changes to some of the characters, such as Ariel having a dark side and being more gullible (she's manipulated by her arch-enemy Morghur, as well as Morathi), the personality of each incarnation of Orion is influenced by the person sacrificed to revive him, and Skaw the Falconer is no more. The heavy hand of Thorpe-ian writing is also present, jacking off Chaos at the expense of the previously established elf canon. Crunch-wise the Wood Elves are arguably better at shooting (and definitely close combat) than before, but there were some major nerfs handed out to a few things; Dryads, Treemen and especially their magic items. The Lore of Athel Loren is also gone, making the race of isolationists feel more like a race of bipolar copycats.
  • Writing Codex: Sentinels of Terra, he was a part of a team effort to write the book and put in charge of writing the fluff. Mostly talks about things anybody who has ever read anything about the Imperial Fist would know from other writings. Emphasizes on their Pride and Stubbornness being both their biggest strength and weakness. Went a little too far on the Assaulting when the Fist as best know for deference fighting and "Centurion Squads are awesome" (gotta push the new stuff, and the fluff does only focus on one Crusade), confusing them a bit with the Black Templars (though they are a successor chapter) and killing off their Chapter Master.

2014

  • Going by the writer's traits below, it looks like Ward may have had a hand in the new Dwarfs codex for WFB. For example, it has good balance but like the last book still allows them to field a potentially cheesy gunline army. The fluff is mostly unchanged though the few new bits make heavy use of the special characters, and a few uses of the word 'alas'.
  • It turns out that Ward quietly left GW on May 2014, with the Wood Elves being his last army book. The exact circumstances behind his departure are unknown (as is how nobody knew about this until it was posted on his LinkedIn profile three months after it happened), but seeing that Robin Cruddace is still employed at GW it's not likely that the quality of his work had anything to do with it.
    • Whatever issues there were around Matt Ward, some people took their hatred of him too far; one reason for his resignation was incoming real-life death threats that he received. Grimdark indeed. This adds a dark new twist to hiding the author's names; perhaps it was to protect Matt Ward from potential attempts on life rather than to try and "get one over" on the fans.
    • Actually, he's also come out in revealing that he's written parts of The End Times (WHFB's super-huge apocalypse event that's pretty much Storm Of Chaos II: Electric Boogaloo), taking special responsibility for writing the Khaine book (Where he writes the last swansong for all the Elves he wrote for). Predictably, it's the most skub book with some of the most insane plot twists out there (Malekith is the one true Phoenix King? Teclis was playing everyone along? Tyrion is a murderous asshole?!), but considering what followed with Thanquol and Archaon, some have to consider just who exactly was behind the writing.
    • His Blog does indeed list that he did work on End Times Archaon as Well as Vermintide.

2016

Our Liege has returned! Clench your butts everyone and hide yo Sisters!
  • On his Twitter, Ward stated he's been rehired by Games Workshop as you can see here. Feel free to start whining now.

Excerpts from the Book of Ward

From the Cruddex

And the Monobuild

Mathew Ward deliver us.

-Main prayer


But Mighty Ward cannot be everywhere at once, for the Cruddace is evil and devious!

The Beneficent Phil Kelly helps Ward, but the Cruddace is a dastardly trickster!

So then it is, that some codices must be sacrificed to the Ravages of the Cruddace.

But do not mourn for the Burdened, theirs is a holy task, and the Burdened who endure will be reborn into the Kingdom of Ward.

And to mock the Burdened for their troubles is to invite damnation into the Kingdom of Crud for your arrogance.

-Book of Ward, chapter 4, Verses 17-21.

Gallery of Fail

See Also

  • Matt Ward's official homepage There's an article of his here that makes the accusations of misogyny against him fall flat. Not that the accusations ever carried any weight.

He stars in his glamorous and sensual story, going under a different name. Getting tired of it? Keep reading to learn his dark and alluring secret. http://1d4chan.org/wiki/File:Slaanesh's_sacrifice.pdf